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First Responders Appreciation Offer




Date: May 1st 2020 to June 30th

To recognize the bravery and selflessness of our front-line workers, those who risk their lives daily so that we can stay safe, we are pleased to extend an exclusive $1,000 Appreciation Bonus. 
All eligible first responders (see customer eligibility below) that purchase or lease an eligible new Ford vehicle in May or June, will be entitled to an additional $1,000 Appreciation Bonus. This incremental $1,000 can be used toward your vehicle purchase/lease or issued as a rebate cheque. Offer can also be combinable with all “Built to Lend a Hand” programs. 

Incentive ~ $1,000

Customer may use the offer as a down payment or choose to receive a rebate cheque from Ford of Canada. 

Only one First Responder Appreciation Bonus may be applied toward the purchase or lease of an eligible vehicle. 

  • Canadian Forces Personnel: Active service personnel, current reservists, veterans and their respective spouses
  • First Responders: Active Canadian firefighters, police, EMT/paramedics, 911 dispatchers and their respective spouses
  • Professional Healthcare Workers: Active Nurses, Doctors and Professional Healthcare Workers, clinics and retirement/nursing homes and their respective spouses   
  • Active Pharmacists/Pharmacist Technicians and their respective spouses 

The offer may only be redeemed once, taxes payable before savings deducted. 

Transferable to the eligible customer’s immediate family members with whom they are domiciled. 

*See Dealer for more information